Purchase Solution

Business Plan for a New Hospital

Not what you're looking for?

Ask Custom Question

Devise a business plan from scratch.

Purchase this Solution
Solution Summary

A detailed business plan covering important aspects of starting a new hospital is provided.

Solution Preview

A. Name of the Business
BeWell Hospital

B. Description
Purpose: The demand for good healthcare is increasing as population is aging. Among younger population also the incidences of illness have increased owing to greater physical and mental pressures. In addition to medical services, BeWell hospital would provide counseling to patients and families to help them cope with challenges of illness.

Following would be various services offered by the hospital:
Paediatrics: The department would provide services for children for all kinds of illnesses
Gastroenterology: The department would provide broad range of services for treatment of problems related to digestive system
Psychology: The department would provide services ranging from general counseling to treatment of psychological problems.
Other departments include cardiology, orthopedics, nephrology, pulmonary, and critical care.

Mission: To use our skill and compassion to build healthier community by providing quality clinical care and superior service by working with our patients, physicians and healthcare professionals.
Vision: To be the preferred healthcare system in our region by delivering highest quality care at highest level of service.

Planning: The detailed project proposal would be prepared and would be sent for approval to higher authorities. Once administrative approval is obtained then proposal for resource allocation will be made. Next step would be to seek land on lease for a long term. Construction plan would be prepared with architecture brief. Once the design is finalized, tender would be issued and contract would be awarded to prospective construction agency. While construction is still in progress, strategic planning will be done for staffing, equipment, machineries and furniture.

C. Targeted Location
The targeted location for BeWell Hospital is West Virginia. It is because Virginia is one of the top states in the list of aging population. The median age in the state is above 40 hence there would be more requirements for clinical care. Also, there are only 3 regionally rated hospitals and rest are small in scale. BeWell can get its place in relatively shorter time given the demographics of population and need for quality healthcare in the region.

D. Market Analysis
The market for BeWell is very broad as the community is rapidly growing and the entire population is the target market. The target market is:
- A local market for general hospital services which includes patients from surrounding counties
- Non-local market for specialist care

BeWell will provide general hospital services for population of West Virgina and specialist services for adjoining cities.

The total population which is expected to be targeted and served by BeWell Hospital is approximately 150,000.
The key feature of our target market is increasing demand from aging population. This segment has complex health care needs. The population growth in the region chosen for BeWell Hospital is expected to be over 7% in next five years. The main issues driving demand for health and social care in West Virginia are Increasing age of the population and increasing dependency ratio. These demographic changes would cause substantial changes in cases of illness which require health ...

Purchase this Solution
Free BrainMass Quizzes
Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

View More Free Quizzes
Related BrainMass Solutions

  • Acute Care Hospital Make Profits from a New Managed Care Plan

    608943 Acute Care Hospital Make Profits from a New Managed Care Plan The administrator of a small, acute-care hospital is faced with his first managed care contract.

  • Regulatory pressures and risk management system

    223219 Regulatory pressures and risk management system: business plan for 8 bed hospital While I am working on my business plan for the new 8 bed psychiatric unit in the hospital I need to know what "regulatory pressures" and "risk management system"

  • Operation Management: Justify implementing a new collaborative planning process.

    274146 Justify implementing a new collaborative planning process. You are a newly promoted operations manager of a small hospital. You have been asked to create a materials management proposal.

  • Analyze the Case of Edge-Wood Lake Hospital

    Provide a plan for handling physician employment benefits ? Devise a strong marketing plan ? Hire the most skilled to work at the hospital ? Reorganize the finances for the hospital ? Concentrate on customer services ?

  • Marketing in Health Care - Strategic plan

    Assume you are the chief strategy officer for a hospital. Evaluate what a complete strategic plan and business plan would look like including the process and essential data analysis.

  • Opportunity statement: Finance, Legal, Marketing & Global Ec

    The hospital can also place links on their Facebook page and ask our staff and patients to sign up for a list to be informed as new content is posted on the Internet site.

  • Verybest Hospital

    Very Best hospital has a plan to expand the facility size, for this, the organization needs to acquire new property (Ginter, Swayne & Duncan, 2002).

  • CPOE: Strategic Planning for Health Care Organization

    Suggestions for appropriate new projects include a new program or service for an existing organization, a new product line for an existing business, a new joint venture or acquisition, a new health care payer model for a state, or a new health care business

  • Bioterrorism Preparedness

    The business plan does not include the distribution of personal protective equipment, but the hospital has a specific plan for this. The hospital's bioterrorism plan can be improved using the CDC's recommendations.

View More Related Solutions