Applying Financial Analysis Tools
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How to analyze a company financial performance, using the following tools:
Profitability Analysis
Profit Margin Analysis
Asset Turnover
Fixed Asset Turnover
Rate of Return on Common Shareholders' Equity
Earning Per Common Share
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Solution Summary
This answer summarizes how to apply profitability ratios the data in a company's financial statements and the business news to calculate a company's profitability, and thereby analyze the firm's performance.
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The kind of company that would have its financial statements available on the Internet would be a publicly traded company, so your first step would be to shortlist such a company, and find the latest financial statements (which would most likely be posted on its website). These annual reports would have the financial data for the company for the last concluded financial year, plus one year prior (or two years, depending on the company). So if the last concluded financial year was 2018, the reports would have data for 2018 and 2017, while some may have data for 2016.
Since you also need EPS, which requires price per share, you will also need the price of the stock, which can be obtained from the business papers.
The second step would be to calculate each of the ratios listed in the question. First, apply the formula for each to calculate the figure.
For example, let's take a look ...
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