Select an industry that has a B2B or B2C presence on the Internet

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Help, I need assistance with this assignment!
Select an industry that has a B2B or B2C presence on the Internet. Using a SWOT analysis explain the issues of a new company wanting to enter this same market. Use specific examples for comparison and provide as many details in the SWOT as possible. I need as much details as possible. Thanks.

I have selected the Book industry which has a very good presence on the internet. Ebusiness is taking us to the future of convenience, flexibility and personalization. Yes I see more such potential trends happening especially in the areas where the services or products can be digitized. The entrepreneurial idea which I have is giving the paradigm shift to the elearning. The elearning will be more fun filled and interactive with the help of the ecommerce technologies. We will apply the latest web technologies such as video streaming, RSS feeds, animations, and personalized modules for the students. This will be a customized service and it will be devised as per the requirement of an individual student.

SWOT Analysis is a powerful technique for understanding your Strengths and weaknesses, and for looking at the Opportunities and Threats you face. Specifically, SWOT Analysis is a simple but powerful framework for analyzing your company's Strengths and Weakness, and the Opportunities and Threats you face. This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. http://www.mindtools.com/pages/article/newTMC_05.htm

For this we will do an Environmental analysis of the Company operating in online Book industry:

Internal and External environment analysis
IF we closely analyze this statement, the patterns of an organization's actions will be clearly reflected not only in the financial performance of an organization over the years but in the relative strengths, weaknesses and strategic positioning of the firm in the business environment, industry or economy it operates in. The understanding of these elements is the prima facie requirement in the strategic planning and management process and is closely analyzed in the environmental scanning process of an organization. These factors are very important in establishing the corporate level strategies of an organization. But one has to remember that there are numerous other factors also such as general state of economy, industry growth rates, etc. which influence the formulation of strategy.

A. Industry Analysis
Case of Book Industry
MARKET SCENARIO
The Online retail industry including books have become a fierce business which involves discounts, varied selections and fast delivery in which all the companies are challenging each other.

Buyers

The consumers of this industry can be found in every corner of the population. These are mostly people who have had some form of higher education and have access to the Internet and computers. The segment of online shoppers has increased dramatically in recent years due to the convenience of shopping in the comforts of the home and the accessibility of the Internet. These developments have made it easier for consumers to log on and buy on the Internet. Consumers also tend to compare prices among the retail leaders such that buyers are able to buy products with very big discounts compared to ones bought in "actual" retail outlets. The bargaining power of the consumer is based on the competitive strategies of each active firm in the industry. Thus, consumers can challenge one firm for charging more than the other ...