Evaluating eCommerce in a brick and click organization

Related BrainMass Solutions

• What is "click and mortar" marketing, and how does it compare to "brick and mortar" or "pure play" marketing techniques? Similarities? Differences?

  For example Avon has both network its selling through direct marketing agents and also through its ecommerce portals. On the other hand brick and mortar doesn't have presence in virtual world.

• Challenges of E-Commerce

  Discuss the issues and challenges that would come in building an e-commerce site for that company, where customers would be able to purchase their items over the Internet. How can a brick and mortar store come into being a click and mortar store?

• How has the Internet affected competitiveness?

  Competition in certain industries has become quite intense with the advent of ecommerce companies and an increasing number of brick and mortar companies have felt the heat due to such changes.

• Concepts of intermediation, disintermediation

  that combine online click-and-order information access with on-ground brick-and-mortar service delivery.

• eCommerce: Brick and Mortar Companies

  541089 eCommerce: Brick and Mortar Companies How can brick and mortar companies transform to an eCommerce strategy? Brick and mortar companies can take a few different strategies to transform into an e-commerce strategy.

• differences between brick-and-mortar and e-commerce

  In terms of fulfillment, consumers receive their goods immediately at the time of purchase in brick and mortar stores, whereas there is a gap between the time payment is received by the seller and goods are shipped to the buyer.

• Frictionless Business Processes

  The procedures were so complicated that several customers actually preferred going to a brick and mortar store.

• Analysis of Working Capital and The Cash Conversion Cycle

  It is also used to help management to know the performance of organization. Financial statements are useful tools for evaluating both profitability and liquidity.

• Internet strategic management process

  For example, a traditional brick and mortar firm can use the internet just to establish a simple web site or can use it as another distribution channel by developing a full fledge ecommerce site.