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Effective role of a website

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What would be an effective role of a website in further supporting the success of a firm's telemarketing initiative?

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Solution Summary

The solution discusses how a businesses website can be used so that it is effective in reaching it's target market.

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Many firms are augmenting their telemarketing efforts with strong database management initiatives. What would be an effective role of a website in further supporting the success of a firm's telemarketing initiative?

Database marketing compiles, analyzes and uses the data held about customers in order to create better tailored, better timed ...

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