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E-business Strategies

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How are e-business strategies, tactics and metrics incorporated within the overall business goals and strategies. (Regarding how Internet has changed marketing and business)

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Solution Summary

Through illustrative example, this solution discusses ways for e-business strategies, tactics and metrics to be incorporated within the overall business goals and strategies.

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RESPONSE:

1. How are e-business strategies, tactics and metrics incorporated within the overall business goals and strategies? (Regarding how Internet has changed marketing and business)

ILLUSTRATIVE EXAMPLE

The mission and vision of the company drives the business goals and strategies, which include the e-business marketing strategies, tactics and metrics as well, even if they are incorporated later. That is, the e-business strategies become part of the overall business plan aimed, which has goals and objectives aimed and developed to meet the mission of the company. In other words, when e-business is considered as a viable option for the company, it means that the goals and strategies, tactics and metrics will become part of the overall business plan which will also be developed to meet the overall mission of the company, albeit, through a different means.

Corporate strategy is defined as the future direction and actions of the company defined as approaches to achieve specific objectives. On the other hand, e-strategy is defined as the approach by which applications of internal and external electronic communications can ...

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