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Opportunity Assessment

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Â?¢ Consider the seven-step process to assess market opportunity.
â?¢ Analyze the steps of the branding process with a well-known e-commerce site.
â?¢ website chose is Apple® and compare the site's particular marketing approach to that of traditional methods.

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Opportunity Assessment

â?¢ Consider the seven-step process to assess market opportunity.
The first step in assessing market opportunity is to consider the company's suitability. Apple Inc has suitability in computer hardware, computer software, consumer electronics, and digital distribution. The second step is to consider the idea. The business idea in Apple ranges from the iPad 2 to iPhone. The main idea is that through the website the products of Apple should be marketed. The third step is consider the market. The main segments targeted by Apple are the professional market and the consumer market. There are opportunities for Apple in the business market. The fourth step is to consider competition. In the computer hardware market there are competitors like hp COMPAQ and Dell. In the software market there are competitors like Microsoft, in the consumer electronics area there are competitors like Sony, Samsung, and LG, and in the digital distribution market there are competitors like the content providers/ and even peer file sharing sites. The fifth step is considering the environment. There is technological competition, strong competition from Chinese and other South East Asian countries, thee economy ...

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