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Congnivist Theories in Consumer Behavior

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I would like to seek input on the following discussion questions.

Which theory of learning can best explains the consumer behaviour on flying with . Please share your view?

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This posting uses the cognitivist theories to explain consumer behavior for flying with preferred airline.

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Which theory of learning can best explains the consumer behavior on flying with preferred airline? Please share your view.

In my opinion the cognitivist theories best explains the consumer behavior on flying with preferred airline. The reason is that cognitivists explain how the human memories work to promote learning. It gives considerable thought to the psychological process of sorting and recording data and details into either short term memory ...

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