A/B split testing in emails
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How can your company benefit from an experimental design such as A/B split testing in email tests, or other media tests as discussed in the lesson this week? What can you learn from this method that will be helpful in addressing a research objective you identified earlier? What hypothesis would you test? Pick one thing for your A/B test that you think could significantly affect results; be sure to clearly identify the independent and dependent variables in your experiment.
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Experimental designs using A/B split testing in emails is discussed in a structured manner in this response. The related references are also provided
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My company can benefit from an experimental design such as A/B split testing in email tests by increasing the open and click-through rates to the company website. The use of A/B split testing in email tests will help improve the content of my emails, increase customer engagement, and increase click-through to website rates. Currently, A/B testing is being used to gain insights into visitor behavior and to increase conversion rate. During A/B testing there are two elements (A and B) and a measure that defines success. To find which version is more effective, both versions are subjected to experimentation simultaneously. The more successful version is selected. Also, the use of A/B split testing in email tests will increase the ease of analysis, get quick results, and increase revenues (Talarico, D. 2020).
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Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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