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Statistics and Consumer Behavior

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Purpose: determine consumer behaviors

Question: Do you enjoy shopping for clothing?

Sample size = 500 respondents from large metro area

- 240 males asked, 136 answered yes;
- 260 females asked, 224 answered yes

1. Is "enjoy shopping for clothing" gender-independent? Explain

2. Are "enjoy shopping for clothing" and "being male" mutually exclusive? Explain

3. What is the probability that a respondent chosen at random is a male if that person answered no?

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Solution Summary

The expert uses statistics to analyze a consumer shopping behavior. A complete, neat and step-by-step solution is provided.

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(1) "enjoy shopping for clothing" is not gender-independent because the proportion of males who enjoy shopping for

clothing is 136/240 = 0.5667, while the proportion of ...

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