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Information Research Design LS 6010 assignment 3

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The topic that I will be researching will be focused on the effectiveness of grass roots marketing campaigns for community colleges.

1. How do Google and Metacrawler compare to the Vivisimo search engine?
2. Compare the results of your search, not only in terms of the number of hits, but also in terms of the value of the information you locate.
3. How do the search engines differ?
4. What unique features does each search engine offer?
5. Which search engine gave you the best results for your research topic?
6. What special rules does the search engine include?

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Solution Summary

This solution compares three search engines: Google, Metacrawler, and Vivisimo.

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The initial search string I will use: grassroots marketing AND viral marketing AND community college

1. How do Google and Metacrawler compare to the Vivisimo search engine?

Google is by far the most popular search engine and has actually become a noun, verb and adjective. As an instructor, I can attest that when students are looking for information on the web, nearly all will go directly to Google, and Google only. To get off on a bit of a tangent, I love to talk about Google in the classroom purely to discuss the success of a "copycat" product. However, I personally do not believe that Google is the best search engine to use. With my search string, Google retrieved 53,500 matches, while Metacrawler returned 24 matches, and Vivisimo returned 9792 matches. For look and feel, Metacrawler seems much more professional. It appears that on the surface, Google and Vivisimo are very similar, with only a left margin folder tree pane on Vivisimo and color scheme differences to separate the two.

2. Compare the results of your search, not only in terms of the number of hits, but also in terms of the value of the information you locate.

Considering the aforementioned numbers, one might assume that Metacrawler delivered more relevant material. Using the first page of results as a measurement (two with Google to ...

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