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Applying the Likert Scale

Design four Likert scales to measure each of these areas for the Nutrition.gov web site: 1) the ease of navigation, 2) the graphics, 3) the interactivity and 4) the customer service options. Visit the site at www.nutrition.gov and rate it on the scales that you have developed. You do not need to submit your design. Explain ratings for each category and then discuss if a Likert scale is the best scale to measure a web site.

Solution Summary

The answer to this problem explains the Likert Scale in the context of Nutrition.gov . The references related to the answer are also included.