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An advertising campaign for a new breakfast bar will be conducted in Baltimore area and may use TV commercials, radio commercials, and newspaper commercials. Information about the three media (for each commercial) is shown below.
Medium Cost Consumers Reached Exposure Quality
TV $2500 100000 30
Radio $ 750 25000 40
Newspaper $1500 50000 25
If the number of TV commercials cannot exceed the number of radio commercials by more than 4, and if the advertising budget is $50000, develop the model that will maximize the total number of consumers reached and achieve an exposure quality of at least 500.
Let x TV ads, y Radio ads and z Newspaper ads be ...
Linear programming model formulated.