However, once these sufficient advertising to accomplish these goals has been used, any more is unnecessary, and is simply an attempt to manipulate consumers.
The main of the marketing plan is to maximize the total revenues.
Promotion: How to promote the product. This included what type advertising to be used. What media types to be used. What promotion schemes should be offered etc.
After the Internet became widely used, the demand curve's slope becomes greater. The new demand blue curve, D2, might be 900-2p. The slope is now -2. This reflects the increasing effect price has on people's decision to purchase a ticket.
In a 2012 article in the Huffington Post, author Steve Davies cites a poll where 73% of respondents were "uncomfortable" with the idea that internet searches can be used to pitch customized ads.
The purchase of the web content host Youtube.com poses massive opportunities for advertising to million of people (About Google, 2008).
Through advertising, a lot of people can be attracted by Google.
/advertising-frito-lay-makes-a-new-pitch-to-women-nytimes-com www.timepassagesnostalgia.com/&searchkeywords=Frito-Lay www.sdlatinofilm.com/trends12.html www.frederiksamuel.com/blog/2008/04/pringles.htm www.adoperationsonline.com/tag/pringles-can-hands-advertising
Moreover, the cost structure is such that costs relating to promotion, advertising and distribution can be reduced to gain competitive advantage.
In our case it can be Internet to give direct online orders and for community building and positioning it as specialty snack provider. Using newspapers, direct mails, radio and hoarding selectively will also generate the awareness.
Google forces their own policies onto website owners as well, requiring that certain sites be blocked based on how Google has their software pre-configured.
They just have to be exposed to advertising.
1 Patricia Sullivan. "As the Internet Grows Up, the News Industry Is Forever Changed." Washington Post. Monday, June 19, 2006; 12:00 AM.