Leading indicators are basically factors that can be used to predict market changes, economic shifts, and so forth.
The target audience will be Americans, aged 18-65, who surf the internet, who are sophisticated, love learning, and yearn for education. 4. Draft the creative message and how it will appeal to your target market.
· Awareness: Ibrahim could set as an objective to make 75-80 percent of her target market aware of her company's products and how their use will help protect the environment by using advertising, publicity, Internet (via search engines submissions
Apart from the traditional advertising channels, an extensive advertising campaign should be conducted via modern channels such as internet and mobile.
The internet will be used in an effective manner. The company will design a dynamic website offering features of interactivity, shopping online and blogging. Hence, the internet will be used for spreading awareness and for direct marketing.
Single-select Multiple choice Answers might be: Very satisfied Somewhat satisfied Neutral Somewhat dissatisfied Very dissatisfied How likely are you to recommend our products to others?
Periodic upgrades of this tool can help the firms to have the latest technologies and have an advantage over the competitors. After deciding the media, the strategies to be taken at various phases need to be decided.
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Choose the advertising medium(s) that gets your message to your target audience where they are likely to be ready to receive it. Use a consistent, repetitive approach to build awareness and recall.