What is polycentrism?

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  It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with.[2] It is based on past experiences and learned behaviors and norms.

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  More expatriates fail in foreign assignment is lack of family and personal adjustment. John is adapting to the Japanese culture, which is also known as polycentrism, on the other hand George is rigid and is ethnocentric.

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  Therefore, strategies are cultivated to ensure integration into global markets wherein both ethnocentrism and polycentrism is employed as a strategic approach to create a global strategy.

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  These are powerful influences on the way people live and act, and what they define is "normal" and how to sanction those who are not "normal." To a large degree, what we do is determined by our culture.

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  This framework identifies Ethnocentrism, Polycentrism, Regiocentrism, and Geocentrism aspects.

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