Copyright Emerald Group Publishing, Limited
2005
| [Headnote] |
| Abstract |
| Purpose - The purpose of this paper is to consider the
value of management history as a contributor to the development of the
theory and practice of management and, to the extent that it is necessary
to absorb the past in order to understand the present and inform the
future, consider what happens to the knowledge base when the surviving
"contributions" to the knowledge base are partial and, indeed,
erroneous. |
| Design/methodology/approach - The articles that
constitute this special issue form the launching-pad for this discussion,
with the ideas presented here combined with previous research and
commentaries on the issues raised |
| Research limitations/implications - In The Life of
Reason, Santayana said, "Those who cannot remember the past are condemned
to repeat it". Managers looking for the "next big thing", without being
able to incorporate it effectively into their experience, and the
experience of those who are long gone, are condemned to repeat not just
the past, but also the mistakes of the past. Accordingly, it is also
critical for management scholars to both recognise and take advantage of
earlier thinking and empirical work to inform their contemporary musings
and research if they are to provide meaningful frameworks for
practitioners. |
| Originality/value - Drawing on the themes presented in
the articles of this special issue, the paper demonstrates the value of
knowing accurately the history of management thought to scholars and
practitioners alike. |
| Keywords Management history, Management theory,
Working practices |
| Paper type Conceptual paper |
The past is never fully gone. It is absorbed into the
present and the future. It stays to shape what we are and what we do (Sir
William Deane, 1996).
Introduction
The usual readers of Management Decision, who, from
time to time, may have sneaked a look in the "sealed section" that has been the
Journal of Management History, might wonder why Management Decision would devote
a whole issue to the topic. After all, Management Decision's self-stated remit
is to offer "thoughtful and provocative insights into current management
practice" - it is a journal focussed on the practicalities of management and
management decision making. That being said, one is reminded of Lewin's (1951,
p. 169) exhortation that: "There is nothing so practical as a good theory". The
purpose of this special issue is to identify and chronicle the ways in which
contributions by early writers in management have been (or at least could have
been) absorbed into current understanding and can inform the future development
of management ideas - the issue then, is about good theory and is, therefore,
most practical.
There are few general management texts today that do
not start with homage to the late nineteenth and early twentieth century writers
on management and administration - Weber and bureaucracy, Taylor and scientific
management, Fayol and the classical school of management, and so on. A quick
"tiptoe through the tulips" of their (claimed) main ideas, a passing nod to
Chester Barnard and Elton Mayo, and then it is on to Maslow, Mintzberg, Drucker,
Porter et al, with nary a backward glance. The notion appears to be that these
writers, mostly long dead, are only of "historical" interest, quaint in their
ideas that more modern minds have evolved beyond in their thinking. Yet, as the
quote at the head of this paper so cogently observes, the past is never fully
gone - it is absorbed into the present and future, it stays to shape what we are
and what we do. And so we need to consider the past more than merely en
passant.
There are also writers whose ideas are not widely
explored or known, and even ignored (see, for example, Dye et al (2005); and
Nyland and Heenan (2005), both in this issue). Accordingly, the history of
management ideas that are proffered in the various management/business tomes
(with worthy exceptions such as Wren, 2004) are not only sparse, but also patchy
and, ultimately, unbalanced. In consequence, we need to examine more closely the
historical development of management concepts and practices, with a view to how
they inform the present and "shape what we are and what we do". This includes
examination or re-examination of established historical management concepts; the
historical and continuing role of the behavioural sciences in the development of
management practices; historical analysis of management philosophies;
methodologies for dealing with historical management materials; the importance
of the historical perspective in understanding contemporary management; and
historical aspects of such workplace features as quality control, cultures, and
occupational health and safety.
The art of editing a special edition - bringing
together at one time a series of papers allegedly developed round a common theme
and then representing them as a cogent whole- is one with often Zen-like
qualities: we learn about the art by observing and studying those examples where
the editor(s) has not succeeded. And it may be seen by others that this issue
can be added to the Zen collection, but I hope not. I have been fortunate in
attracting to the issue a series of papers that have been informed by and that,
in turn, inform the theme identified in the call for papers. The rest of this
paper is concerned with the demonstration of the Gestalt that this collection of
papers represents, together with a contribution to the discussion about the
ownership and control of management knowledge.
Lenses on management history: the current issue
Earlier in 2005, Spender spoke at the EURAM
conference about management education, providing some history of the search for
academic legitimacy and the ownership and control of management knowledge. While
his paper Spender (2005) has not received the attention accorded to those of his
North American counterparts, it provides a particularly apt introduction to this
issue.
The current chorus of criticism about management
education in general, and MBA programs in particular (see, for example,
Mintzberg, 2004; Pfeffer and Fong, 2004), is not anything new (Spender, 2005).
Spender (2005) takes us back before the generally accepted beginnings of
management education in the early twentieth century to its geneses in the
fourteenth century and, later, in the German Cameralist schools of the
eighteenth and nineteenth centuries. He argues that much of the subsequent
history of the professionalisation of management has been about a search for
legitimacy, ownership and the control of management knowledge. Spender (2005)
concludes that we might do better to shift our thinking from the "manager as
administrator" to the "manager as artist" and to reorient our educational
efforts accordingly. Similar efforts to move the practice of management beyond
administrative process to consider other metaphors of organisation as a basis
for leading them have found articulate champions in Morgan (1997) and Bolman and
Deal (2003), whose works appeared initially in the late 1980s and early 1990s
Gong enough ago, it seems these days, to count as of historical interest
themselves).
Perhaps one of the reasons that the Cameralists have
been not been given their merited prominence in discussions of management
pedigrees is because, as Jackson (2005) points out in his exploration of the
eighteenth century Cameralist antecedents of bureaucracy, administration and
public policy are areas left alone by most management texts. Indeed, Max Weber's
exposition of bureaucracy has all but disappeared from recent textbooks and,
when it does appear, it is more often than not presented quite inappropriately
(see Lamond, 1990; Dye et aL, 2005). At a time when there is so much talk about
the "business of government" and the citizen as consumer of government services,
this is perhaps not surprising. Of course, public policy (and its
administration) not only exists, but also represents a critical component of the
context within which companies and economic activity are embedded.
Jackson (2005) examines the work of eighteenth
century Cameralist, Johann Gottlob von Justi, to shed new light on the evolution
of the theory and practice of bureaucracy, and the influence that the
Cameralists had on Max Weber's concept of bureaucracy as the rule-bound
application of rules. In doing so, Jackson (2005) reinforces the importance of
the Cameralist pedigree to our understanding of the development of
administration and management, suggesting it would be timely to investigate
further the development of administration in early modern Europe.
Noting Spender's alternate characterisation of the
manager as artist, we might expand this exploration to include the notion of the
manager as "author" of the managerial script. This is, in a sense, what Hamilton
and Hamilton (2005) do in their paper, "Timeless advice: Daniel Defoe and small
business management". Daniel Defoe probably is best known as the author of
Robinson Crusoe, but he was also an early entrepreneur who late in his life
published a business text called The Complete English Tradesman. If, as Napoleon
had suggested, Britain was a nation of shopkeepers ("une nation de
boutiquiers"), then, in Defoe, the boutiquiers had a strong supporter who saw
them, along with the merchants and tradespeople, as the backbone of British
society.
Hamilton and Hamilton's (2005) description of The
Complete English Tradesman, as a "sprawling work of almost 1,000 pages with a
haphazard organization, including chapters in a seemingly random order" might
lead some to consider that the book was a preview of postmodernism rather than
entrepreneurship (see Sokal and Bricmont (1998) for an apposite deconstruction
of this observation). It is in the considerable overlap between Defoe's advice
and modem small business management principles; and the breadth of topics, from
accounting and cash flow to inventory control and customer service, however,
that it bears a striking resemblance to modern small business management
texts.
Despite being dismissed by literary historians as a
product of failure and based on 20-20 hindsight, Hamilton and Hamilton (2005)
argue that The Complete English Tradesman has made an important contribution to
the development of the management pedigree. A pamphlet produced in 1748 by
well-known kite-flier, Benjamin Franklin, which is cited in Weber's The
Protestant Ethic and the Spint of Capitalism, bears an uncanny resemblance to
Defoe's work (Hamilton and Hamilton, 2005). If, as Hamilton and Hamilton (2005)
suggest, it is true that Defoe influenced Franklin, who in turn influenced
Weber, then Defoe's work does indeed deserve further review.
The type of stereotyping by literary historians of
Defoe's work appears to be reflected in the equivalent treatment of the
respective works of management theorists Henri Fayol and Mary Parker Follett, at
least according to Parker and Ritson (2005). Interestingly, Parker and Ritson
(2005) conclude that, while both Fayol and Follett have been victims of the
stereotyping characterised as the "management-fashion-setting process"
(Abrahamson, 1996, p. 254), their subsequent treatments have varied according to
the differential processes applied to them and their works. Follett and her work
were celebrated in the early part of the last century, but fell into obscurity
in the 1920s and 1930s. It was when her work was rediscovered in the 1980s and
1990s that the stereotype was challenged as part of the rediscovery process and
new insights into her ideas developed. On the other hand, according to Parker
and Ritson (2005) management scholars have always "known" Fayol and his links to
F.W. Taylor, and so there has been no need to revisit the understanding of Fayol
as a European adherent of scientific management (the falsity of this has been
demonstrated by, among others, Lamond (2003, 2004)).
Was Fayol's approach to general and industrial
administration simply a fad? Smith and Boyns (2005) consider the impact of
Fayol's work on British management theory and practice, especially in light of
the support given to his ideas by respected British management thinker and
writer, Lyndall Urwick. On the basis of a series of case studies, Smith and
Boyns (2005) conclude that, while Fayol's theoretical influence has stood the
test of time, his impact on practice has been much more limited. Their
observation that Fayol's impact has been on management theory but not on
practice might be considered somewhat puzzling prima fade, especially in light
of the Lewinian dictum concerning the 'practicality' that should characterise
good theory. Lamond (2003, 2004) offers a possible solution to the
conundrum.
While Fayol's commentary was originally published in
French nearer the turn of the twentieth century, it was not until 1949 that the
"definitive" translation of General and Industrial Management, by Constance
Storrs, appeared (Fayol, 1949). Twenty-five years later, Henry Mintzberg (1973,
1974) dismissed Fayol's characterisation of managers and management as folklore.
Managers do not plan, organise, coordinate, command, and control, as Fayol
(1949) claimed. Rather, Mintzberg (1973, 1974) asserted, they enact a series of
roles - informational, decisional and symbolic - in various combinations
according to the day-to-day exigencies they face.
Lamond (2003, 2004) has sought to reconcile these
apparently contradictory understandings by way of a comparison of managers'
preferred approaches to managing with their experience of how they manage on a
day-to-day basis. He concluded that the two views can be understood to be
different layers of the same ontological reality, at least to the extent that,
given the similarities between Fayol's characterisation and managers'
preferences and between managers' day-to-day experiences and Mintzberg's roles,
Fayol gave us management as we would like it to be and Mintzberg gave us
management as it is. Returning to Smith and Boyns' (2005) conclusion, it appears
that while Fayol (1949) proffers a theory that makes intuitive sense (and so we
continue to theorise and even to develop managerial prescriptions on that
basis), it is not always able to be translated into the action consistent with
the demands confronting the manager in the workplace.
While the arguments between Fayol, Mintzberg and
others has essentially been "in-house", this was not the case for pioneering
feminist management scholar Mary van Kleeck. Born in 1883, she died at
Woodstock, New York, in 1972, a unknown in her own profession (given that she
was 89 years of age, she did not, as suggested by one young listener to the
conference paper on which this article was based, die at the "3 days of peace
and music" that, in any event, took place in 1969). Nyland and Heenan (2005)
trace the development of van Kleeck's ideas and her influence on and in the
Taylor Society in the USA in the period between the world wars. They point to
the impact on the Taylor Society in general, and van Kleeck in particular, of
"The Right to Manage" crusade launched by American business in 1944 against the
call of the Congress for Industrial Organizations (CIO) for greater labour
involvement in management.
This crusade continued into the 1950s where, in 1953,
the 70 year-old van Kleeck was called before the House Un-American Activities
Committee (HUAC), and accused of being a Communist Party member and an agent of
the USSR (Nyland and Heenan, 2005). Like Follett before her (see Parker and
Ritson, 2005), subsequent acknowledgment of van Kleeck's contribution is not
well-known, being confined to histories of feminism, social welfare, and labor.
Perhaps Nyland and Heenan (2005) are in the vanguard of a new movement to
recognise the work of van Kleeck and "the many other Taylor Society members who
sought to promote the democratisation of management by promoting the diffusion
of control over management knowledge amongst the widest possible body of
stakeholders".
Abraham Maslow was another scholar who came to the
attention of the US federal government authorities in the early 1950s, when he
was a signatory to an open appeal to repeal the Internal security (McCarran) Act
that had effectively made the Communist Party and any government-designated
"communist front" organisations illegal (Dye et al, 2005). He is, however, much
better known to a host of management academics, students and practitioners alike
for his "hierarchy of needs", which, according to Dye et ai (2005), has been
used variously to justify, guide or inform the implementation of customer
relationship management (CRM) systems; attempts to lower recidivism in convicted
felons; the definition of customer needs and segmentation of individuals based
on those needs; explanations of the mechanics of motivating CEOs, senior
management and directors of firms; and the motivation of employees from
Generation Y. This popularity is in spite of the demonstrated lack of empirical
support for Maslow's hierarchy from as early as 1973 (Dye et al., 2005).
This treatment of Maslow would appear in the first
instance simply to be a case of "never spoil a good story with the facts", but
it would seem that a much more complex set of dynamics is involved. Rather, it
looks like the drive to represent the complexity of Maslow's ideas in more
simple form has overflowed from simplicity to the simplistic. As Dye et al.
(2005) point out, exposure to Maslow's corpus of work would have challenged us
to incorporate, inter alia, the relationship between culture, organisation, and
motivation, and the exploitation of uncertainty and dominance by unscrupulous
leaders into the mix. Instead, we retreat to the simplistic in the form of the
ubiquitous hierarchy.
We mentioned earlier the passing "nod" to Chester
Barnard on our tip-toe through the management tulips. While he is better known
for his work on the functions of the executive (Barnard, 1938), Novicevic et al
(2005) seek to acquaint us with Barnard's exposition of executive
responsibility, alerting us to the moral as well as the technical aspect of
leadership in Barnard's (1948) framework. While Maslow might have been able to
alert us to the behaviour of unscrupulous leaders on the "dark side" of the
organisation (Dye et al., 2005), Barnard argued how crucial is a leader's moral
capacity is for the sustainability of cooperative efforts inside and outside the
organisation (Novicevic et al, 2005).
Of course, Barnard was not the first to talk about
the moral imperatives of leadership. For example, Weber (1946) was concerned
about the fitness for purpose of those appointed to positions of authority and
their capacity to carry out their duties sine ira et studio. Fayol (1949) too,
wrote about the importance of integrity as a necessary characteristic of the
manager. It was Barnard though, who talked about the role of the executive as a
lynchpin in the nexus of the organisation's internal and external stakeholders,
and who emphasised the importance of stakeholder management as a process that
must be characterised by authenticity (Novicevic et al, 2005).
Leadership, as Humphreys (2005) suggests, may well
have existed "from the dawn of the first interactions of humankind" but, despite
the best efforts of Weber, Fayol, Barnard and others, it remains an elusive
concept. It seems that we are unanimous in pointing to the importance of
leadership while being capable of thorough disagreement on what this thing
called leadership actually is. One dimension along which desired/required
leadership actions/characteristics/attributions/relationships might vary, is the
environment/culture within which the exhibited leadership qualities are
embedded. Humphreys (2005) uses two case studies - "the retreats of Xenophon and
Chief Joseph ... separated by many hundreds of years and miles" - to illustrate
the point.
He examines the behaviours of each and the outcomes
achieved and concludes "contextual influence could determine the appropriateness
of transformational and servant leadership" (Humphreys, 2005). While this might
be seen to be "obvious", the creativity of the methodology contributes to the
generalisability of the findings and allows us to be more confident of the
principle in the broad, even if the author expresses some reservations in this
regard. It encourages us to look for more than the "one best way" approach.
This issue of Management Decision concludes with a
paper that approaches the "value of management history" proposition from the
perspective of using contemporary methodology to revisit relatively recent
events to analyse them and identify lessons for today's managers.
Rather than simply trying to pick out lessons from
the past for the present and future, Grattan's (2005) article attempts to use
current methodology as a basis for the analysis, through an examination of
strategy in the Battle of Britain from the perspective of modern strategic
management theory. In what one of the paper's reviewers described as a "ripping
good yam", Grattan offers the reader a contemporary route into the understanding
of key events in the skies over Britain in the second World War. In particular,
he seeks to understand what the German strategy was, and how was it determined.
These strategic issues are considered against the theories of strategic
management and indications for business practice are discussed.
The search for legitimacy, ownership and control
Spender (2005) talks about the recent history of the
management profession (and management education) as constituted by a search for
legitimacy, ownership and control of the knowledge. One might ask whether this
is "professionalisation" or, rather, the bureaucratisation of organisation and
everyday life that Weber pointed to, sadly, as an inevitable outcome of the
efforts to find that "one best way" to manage that is the stuff of means-ends
rationality, and the triumph of form over substance (see Lamond, 1990).
The articles in this issue not only offer a series of
lenses on management history per se, the same lenses can be used to examine
aspects of that search for legitimacy, ownership and control. Who has a "voice"
and whose ideas are ignored in the line of management scholars and theories we
have considered in this issue does not appear to be simply a matter of
judgements based on criteria connected with what is logical, rational,
objective, valid (those criteria in which we allegedly take pride as scholars).
Rather, other values, especially those associated with the managerial
prerogative appear also to hold sway. It behoves us then to not only seek out
all the voices, but also to be clear about the criteria we use to judge their
veracity. Perhaps it also behoves us to seek not to "own" the voices but,
rather, in the footsteps of van Kleeck, to democratise that knowledge, making
the facts known to all (Nyland and Heenan, 2005).
In doing so, we need to be conscious of context -
historical, geographical, cultural, and so on. For example, despite the obvious
impact of the environments in which the preceding management scholars can be
seen to have developed their theories and frameworks, the textbooks that claim
to represent them demonstrate an almost total neglect of the socio-political
context in which management theory is discussed (Dye et al, 2005). Dye et al.
(2005) remind us of the need to incorporate these elements in our understanding
of the theories we are examining, especially when we are making decisions as
managers whether to import those ideas into our organisations and the contexts
within which they are embedded.
Let us then, seek to absorb the past in order to
understand the present and inform the future and, in remembering the past, build
on it rather than merely repeat it. Then we will be practical. Then we will be
better able to provide thoughtful and provocative insights into current
management practice.
| [Reference] |
| References |
| Abrahamson, E. (1996), "Management fashion", Academy
of Management Review, Vol. 21 No. 1, pp. 254-85. |
| Barnard, C. (1938), The Functions of the Executive,
Harvard University Press, Cambridge, MA. |
| Barnard, C. (1948), Organization and Management,
Harvard University Press, Cambridge, MA. |
| Bolman, L.G. and Deal, T.E. (2003), Refraining
Organizations: Artistry, Choice and Leadership, 3rd ed., Jossey-Bass, San
Francisco, CA. |
| Dye, K., Mills, AJ. and Weatherbee, T. (2005),
"Maslow: man interrupted: reading management theory in context",
Management Decision, Vol. 43 No. 10, pp. 1375-95. |
| Fayol, H. (1949), General and Industrial Management,
Pitman, London (trans. by C. Storrs). |
| Grattan, R.F. (2005), "Strategy in the Battle of
Britain and strategic management theory", Management Decision, Vol. 43 No.
10, pp. 1432-41. |
| Hamilton, R.H. and Hamilton, P.L. (2005), "Timeless
advice: Daniel Defoe and small business management", Management Decision,
Vol. 43 No. 10, pp. 1304-17. |
| Humphreys, J.H. (2005), "Contextual implications for
transformational and servant leadership: a historical investigation",
Management Decision, Vol. 43 No. 10, pp. 1410-31. |
| Jackson, M. (2005), "The eighteenth century
antecedents of bureaucracy, the Cameralists", Management Decision, Vol. 43
No. 10, pp. 1293-303. |
| Lamond, D.A. (1990), "The irrational use of Weber's
ideal types", Australian Journal of Public Administration, Vol. 49 No. 4,
pp. 464-73. |
| Lamond, D.A. (2003), "Henry Mintzberg vs Henri Fayol:
of lighthouses, cubists and the emperor's new clothes", Journal of Applied
Management and Entrepreneurship, Vol. 8 No. 4, pp. 5-23. |
| Lamond, D.A. (2004), "A matter of style: reconciling
Henry and Henri", Management Decision, Vol. 42 No. 2, pp. 334-60. |
| Lewin, K. (1951), Field Theory in Social Science;
Selected Theoretical Papers, Harper & Row, New York, NY. |
| Mintzberg, H. (1973), The Nature of Managerial Work,
Harper & Row, New York, NY. |
| Mintzberg, H. (1974), "The manager's job: folklore and
fact", Harvard Business Review, March-April, pp. 163-76. |
| Mintzberg, H. (2004), Managers not MBAs: A Hard Look
at the Soft Practice of Managing and Management Development,
Berrett-Koehler Publishers, San Francisco, CA. |
| Morgan, G. (1997), Images of Organisation, 2nd ed.,
Sage, Thousand Oaks, CA. |
| Novicevic, M.M., Davis, W., Dora, F., Buckley, M.R.
and Brown, J.A. (2005), "Barnard on conflicts of responsibility:
implications for today's perspectives on transformational and authentic
leadership", Management Decision, Vol. 43 No. 10, pp. 1396-409. |
| Nyland, C. and Heenan, T. (2005), "Mary van Kleeck,
Taylorism and the control of management knowledge", Management Decision,
Vol. 43 No. 10, pp. 1358-74. |
| Parker, L.D. and Ritson, P. (2005), "Fads, stereotypes
and management gurus: Fayol and Follett today", Management Decision, Vol.
43 No. 10, pp. 1335-57. |
| Pfeffer, J. and Fong, C.T. (2004), "The business
school "business': some lessons from the US experience", Journal of
Management Studies, Vol. 41, pp. 1501-20. |
| Smith, I. and Boyns, T. (2005), "British management
theory and practice: the impact of Fayol", Management Decision, Vol. 43
No. 10, pp. 1317-34. |
| Sokal, A. and Bricmont, J. (1998), Intellectual
Impostures, Profile Books, London. |
| Spender, J.-C. (2005), "Speaking about management
education: some history of the search for academic legitimacy and the
ownership and control of management knowledge", Management Decision, Vol.
43 No. 10, pp. 1282-92. |
| Weber, M. (1946), "Bureaucracy", in Gerth, H. and
Mills, C.W. (Eds), From Max Weber, Oxford University Press, London, pp.
196-244. |
| Wren, D.A. (2004), The History of Management Thought,
5th ed., Wiley, New York, NY. |
| Further reading |
| Santayana, G. (1905), The life of Reason, Vol. 1,
Scribner's, New York, NY. |
| [Author Affiliation] |
| David Lamond |
| Sydney Graduate School of Management, University of
Western Sydney, Parramatta, Australia |
| [Author Affiliation] |
| About the Guest Editor |
| David Lamond is Director of the Sydney Graduate School
of Management at the University of Western Sydney, Australia. He earned
his PhD in Managerial Psychology at Macquarie University. His research
addresses topics including personality and managerial style,
organisational culture and job satisfaction. He is Editor of the Journal
of Management History. |