You are a marketing executive at a grocery store chain and have been asked by your supervisor to evaluate the positioning of two of your major competitors, newcomer Amazon Grocery (in May 2006) and Aldi's. Amazon Grocery has over 15,000 non-perishable items, half of which are focused on the organic READ MORE »
- Responses: 1445
- BBA, Loyola University Chicago, 2004
- JD, Valparaiso University School of Law , 2006
- English Language and Literature
Lawerence Sports needs to improve its cash flow which may lead to delaying payment to a small vendor, Murray, who is very dependent on Lawrence Sports. How does Lawrence Sports balance the ethical issue of possibly putting Murray out of business with its need to improve its own cash flow?
You are part of a company who has made the strategic decision to acquire another company. There are two possible implementation strategies for this decision:
A. Merge the acquired company into your company. The result of this strategy will be one company containing the elements of both companies. READ MORE »
The Milinder Recycling Company has experienced significant growth over the past two years. Due to this growth, the company is currently encountering problems in the following areas:
Especially among new hires, there is an extremely high turnover rate.
People who have worked for the company for READ MORE »
What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?