You have just been promoted from front-line supervisor to be one of the firm's senior managers. During your business education, you learned that the primary role of a manager is to make good decisions. As a supervisor, you had frequently been making routine decisions, but you realize that READ MORE »
Your Learning Team is the management staff for a contracted customer-service call center of Desert Communications Inc., a major wireless telecommunications organization. Each manager has no more than 10 employees to manage, and he or she oversees the operational output of his or her team. Each emplo READ MORE »
As the company's product manager, your boss (the marketing manager) is concerned about the future success or viability of the product line you oversee. She wants to make sure that you understand the reasons that could cause a popular product to become an unpopular product.
She asked you to meet w READ MORE »
Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.
Write a summary in which you address the following:
For each of the three major phases in the simulation, describe
- The situation
- Your READ MORE »
As part of the management team for PPQ Parts Manufacturing Company, you are tasked with selecting the best software packages for the firm's materials requirements planning (MRP), capacity requirement planning (CRP), and enterprise resource planning (ERP) needs.
Use the Internet, course materials READ MORE »