Two equal sized newspapers have overlap circulation of 10% (

Two equal sized newspapers have overlap circulation of 10% (10% of the subscribers subscribe to both newspapers.) Advertisers are willing to pay $10 to advertise in one newspaper but only $19 to advertise in both, because they're willing to pay twice to reach the same subscriber. What's the likely bargaining

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Two equal sized newspapers have overlap circulation of 10% (10% of the subscribers subscribe to both newspapers.) Advertisers are willing to pay $10 to advertise in one newspaper but only $19 to advertise in both, because they're willing to pay twice to reach the same subscriber. What's the likely bargaining