What size of a focus group for a national product launch
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What size of a focus group would suggest for a national product launch of a
retail product?
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Solution Summary
The cited solution suggests the commonly reported size, but also discusses new techniques in focus groups.
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In the several articles I read about focus groups, the preferred number of members ranged from 8 to 12. The very minimum was 6 members but that article suggested 8 to 9 was a better-sized group.
The issue here is that of a national product launch. It is 'critical to gather respondents from various ...
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