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What Makes a Company Great?

Jim Collins' book "Good to Great" describes how companies can go from being just good to truly great companies.

Perplexed by the findings from his previous research, and as a follow up to his book, "Built to Last," Collins decided to embark on a five-year journey to discover what makes one organization "just good" and another organization "great." Their research found patterns of behavior that correlated with their greatness, five levels of hierarchy seen in the organizations, and the methodical planning needed to ensure the organization remained successful.

The paper summarizes Collins' work and creates a picture of what it takes to go from just good to great.

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