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Types of Channel Intermediaries

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Discuss: What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

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Solution Summary

This solution discusses the topic of distribution channels and puts a large emphasis on the types of channel intermediaries in order to successfully address this concept. This is all completed in about 360 words, including two references.

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A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.

To address all of the required inquires, the types of channel intermediaries will be discussed:

There are many types of intermediaries such as wholesalers, agents, retailers, the Internet, overseas distributors, direct marketing (from manufacturer to user without an intermediary), and many others. Logistics means physical flow of raw material/ inventory to the office and also includes movement of finished product to the final customer. Logistics ...

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