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Why would a manufacturer of small hand tools see trade promotions as an effective way to increase its sales?

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 20, 21, and 22, Pages 589-705. - MBA

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This solution discusses why a manufacturer of small hand tools would see trade promotions as an effective way to increase its sales.

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Various trade promotions scheme, both at the retailer level as well as the consumer level, will be very helpful in augmenting the sales in such small products. For ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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