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The Ford company is launching a new hybrid car called the cell, i need just a general framework of this questions.

- Describe the attributes of your product or service in detail
- Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?

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Solution Summary

This solution gives you strong points concerning the Cell. Ford Company's new hybrid car's marketing plan is examined.

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The Ford Company is launching a new hybrid car called the Cell; Ii need just a general framework of this questions.

- Describe the attributes of your product or service in detail
The Ford Cell is a hydrogen driven car. It has a range of 350 miles per tank, which is the highest for any hydrogen fuel car. The Cell is a 6-passenger vehicle and has undergone 17,000 miles of road testing. It has also travelled 1,556 miles in a 24-hour period. The most important product attribute of Ford Cell is that it helps decrease air pollution emissions and sound levels. The Ford Cell has ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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