Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
I chose Plasma Flat screen television as the product.
The plasma TV product life cycle is discussed in relation to marketing changes and target markets in each part of the cycle.