Explore BrainMass

Explore BrainMass

    The Product Lifecycle

    The product lifecycle refers to all parts of a product's life from introduction through to decline.There is no set time period for the product lifecycle, and each phase may be different lengths of time. Modern product lifecycles are becoming shorter and shorter as products are being renewed by market segmentation. Companies want to maximize profit and revenues over the entire lifecycle of a product by squeezing the most out of the front end in order to recoup development and advertising costs.

    There are four stages in the product lifecycle:

    First Stage - the Introduction: is characterized by a low growth rate. The product has just been launched and loses money rather than makinga profit. There are exceptions to this rule, one being Apple Inc. products where the introduction phase is skipped. The introduction also sees a huge marketing campaign in order to get customers informed and excited about the new product being launched.

    Second Stage - Growth phase: Growth comes with the acceptance of the innovation or new product. This is the best stage of a product to introduce updates and upgrades in order to show that your company is the most unique and innovative.

    Third Stage - Maturity: Sales begin to slow down as the product has already been purchased by the majority of those who want to buy it. New firms begin to enter the market to copy the product; this means a huge increase in competition for existing customers. Maturity is the vital stage where it is chosen to either let a product slip into decline or to reinvent the product to start anew.

    Fourth Stage - Decline: Growth is very slow and the product usually dies at the end of this cycle. Additionally, many companies share the same market, making it hard for new entrants to enter the market.

    © BrainMass Inc. brainmass.com April 18, 2024, 11:03 pm ad1c9bdddf

    BrainMass Solutions Available for Instant Download

    Pricing New Product

    The product has to be something not on the current market. Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions (attached) to structure your wri

    Architecture & Engineering Task

    Week 5 Wiedower Question. The US Air Force Academy at Coloardo Springs is in the process of developing and buying 1,000 loft unit for the cadets to replace 20 year old existing cadet furniture. Your company - Boggio & Associates (An Architectural & Engineering Firm) has been awarded the contract to determine all pieces of fur

    Supply Management Procedures and Processes

    1. From your research, discuss the procedures/processes contributing to the integration of standardization and simplification in developing specifications for new products. 2. How do these procedures/processes contribute to the more effective and efficient development of these specifications?

    Clipboard Tablets Company has three products, namely X5, X6

    //Clipboard Tablets Company manufactures three products that include X5, X6, and X7. In the following discussion, there will be an exploration of the price strategy and Research & Development strategy to enhance the performance of all the three products with the consideration of different phases of the product lifecycle. There w

    CVP Analysis Exercise

    I am having a problem developing analysis for the exercise in this link https://forio.com/simulate/michael.garmon/tablet-development-sim/simulation/#p=page0 I need to provide an alternate strategy however I don't understand how review X5, X6, and X7 - its life cycle, and how each product stacks up in terms of price and perf

    Differences between a shopper, buyer and consumer

    Can someone please help me Identify the differences between a shopper, a buyer, and a consumer? Using examples, explain how one individual might be all three or how the roles may be split between individuals. 250+ words please.

    Economic Concepts of Life Cycle Cost Analysis

    Butler is concerned that the cross-functional team may have individuals on the team who do not understand some of the issues at hand, especially the economic aspects of the decision, including the origins and foundation of the economics of exchange. With only 30 days until recommendations are made to the senior leadership team,

    Stages in the product lifecycle

    What is a project life cycle, and how does it support project success? Ensure you define the basic stages of a project life cycle and the primary activities that take place.

    Product Innovations and Industry Life Cycle

    Product innovations tend to be more common during the earlier stages of an industry's life cycle. Product innovations are also commonly associated with a differentiation strategy. Firms that differentiate by providing customer with new products or services that offer unique features or quality enhancements often engage in produc

    Growth Stage Strategies and Activities with examples.

    Comment on the "Practical Do's for Growth Stage." Suggest additional advice and share your experience with the class. Focus on products within their Growth stage. Please give examples. Practical 'Do's' for Growth Stage 1. Sustain and protect your drivers for growth (i.e. technology/IP, logistics, operation resources, ecos

    Growth Stage Characteristics with product examples.

    What does research evidence suggest are the characteristics of businesses that have achieved high market share during the growth stage of their product life cycle? Is there a common 'footprint' of these companies? Please give an example.

    Stages in Product Life Cycles

    Strategies do not last forever, and industries go through life cycles. In so far life cycles is concerned, these apply: decline, maturity, growth, and introduction. Knowing the differences between these stages is important, because managers must strive to emphasize the key functional areas during each of these stages and to atta

    Appropriate pricing methods for Glasses Hut

    It is no surprise that owners of Glasses Hut have a pretty clear vision of where the chain is headed, but even they never foresaw some early challenges that nearly derailed the eyewear company. Problems with supply, aggressive rivals and recession all posed serious risks during the difficult start-up period, but founders Andy

    Cost Estimation Models and Methodologies

    I need help gathering info about various cost estimation models and methodologies at both the macro and micro levels of the work breakdown structure. Discuss the relationship of the life cycle cost analysis to the various financial statements used by firms. Write a report to the supply chain team that explains the three ba

    Product Life Cycle Strategies

    What should be the strategies for "Products" during various stages on the product life cycle (focus on one stage)? What mistakes should we avoid?

    Established Products and Their Place in the Product Life Cycle

    Please help me with these steps. Thanks! Step 1: Pick two products that are available in the marketplace. The first product should be well-established (available for many years) from a well-established company. The second product should be a new product, recently released, from a young company. Step 2: State where you be

    Logistics Cost Analysis

    Prepare a memo for all team members that identifies and elaborates on 1. The generic life cycle stages used in estimating the cost of ownership. In the memo, discuss 2. Why it is important for supply chain management to incorporate knowledge of the life cycle into its cost estimation and decision-making processes. 3. As an

    Project Management Life Cycle Mode

    Explain how you will choose and use a project management life cycle model. Describe how you would incorporate requirements, flexibility, adaptability, change, risk, team cohesiveness, communications, client involvement, specifications, and business value.

    Administrative Strategy- Approach at Strategic Management

    In 200-300 words of notes discuss External Analysis: The Identification of Opportunities and Threats such as competitive force and the industry life-cycle analysis. Discuss how industries evolve over time, with reference to the industry life-cycle model. Reference: http://www.youtube.com/watch?v=tGSiKlyQRII

    Evaluating Performance and Product Life-Cycle Theory

    According to the internalization theory, firms that have intangible assets with a public good property tend to undertake FDI to take advantage of the assets on a large scale and, at the same time, prevent misappropriation of returns from the assets that may occur during arm's length transactions in foreign countries. The theory

    Strategic Management And Business Policy Powerpoint Presentation

    I need help understanding how to go about these. STRATEGIC MANAGEMENT PowerPoint Presentation Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product that you have been introduced

    When promoting a new program, there are several marketing tools that can be used. This two-part solution provides ideas on how to use each of these tools in promotion of a new weight-loss program. The next part discusses the stages a product goes through in its life; from introduction through decline.

    The questions posted by the student were: You are the promotions manager for a new weight-loss program that is based on a low-carbohydrate diet. Describe how you might use all four tools of the promotional mix to promote the product. List the four stages of the product life cycle. Then describe the promotional strategies us

    Strategic Alliances versus Joint Ventures

    How does product strategy align with product life cycle? Does a product change as it goes through the life cycle? What are the key points to consider before entering a strategic alliance? How does a strategic alliance differ from a joint venture?

    Product Life-Cycle Stages

    What are two examples of products that you think are currently in each of the product life-cycle stages? Consider services as well as physical goods. Justify why you chose that product or service for that life-cycle stage.

    Purchasing Behavior and Company Strategies

    Please help answer question 1 in a substantive way and in 160 words for question 1, and use text and article references/citations. Please help answer question 2 in a substantive way and in 250 words for question 2, and use text and article references/citations. Support both responses from articles or outside sources for

    Analyzing a positioning strategy

    You are now the owner of a 'designer jean' company. This company produces custom made jeans for men and women in the New England area. The name of this company is Custom Made Designer Jeans, which is the first of it's kind - offering different style jeans based on different body shapes, different lengths, colors, decorations, fi

    Marketing Plan Outline for iPhone 5 by Apple

    Broad Marketing Objectives: Situation Assessment 1) What are the corporate mission and objectives from Apple iPhone 5? 2) What are the broad marketing objectives? 3) What are the market including segments? 4) What is the total competition? 5) Internal? 6) Technology as needed 7) Political as needed 8) Socio/cultural a

    Opportunity analysis

    In Opportunity analysis the following bullets are based upon Progressive auto insurance. The product of focus analyzed is the Snapshot. Please help with the following: - Value chain analysis - Product life-cycle analysis - Market segmentation