Purchase Solution

marketing mix

Not what you're looking for?

Ask Custom Question

How does the marketing mix affect the development of your selected organization's marketing strategy and tactics?

Purchase this Solution

Solution Summary

This solution discuses how a marketing mix affects development of an organization's marketing strategy.

Solution Preview

The four elements of marketing mix, i.e., price, promotion, place and product, are the heart and soul or core elements of the overall marketing strategy and tactics and thus, it is impossible to develop marketing strategy and tactics without involving these four core elements. Each of these elements are closely interrelated to each other and any changes in each of these elements affect the development of overall marketing strategy and subsequent tactical plans to accomplish those strategies.

For example, any change in pricing strategy affects each element of the marketing strategy, be it advertising and promotion, distribution, marketing communications, etc. Pricing affects the overall positioning that the ...

Solution provided by:
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "Very good! "
  • "thanks"
  • "Thank you!"
Purchase this Solution


Free BrainMass Quizzes
Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations