Marketing - 3M GreptileTM Grip Golf Glove
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3M Greptile Grip Golf Glove: Great Golfing. Consider the following questions as you discuss the Grip Golf Glove:
What are the characteristics of the target market for the 3M Greptile Grip golf glove?
What are the key points of difference of the 3M Greptile Grip golf glove when compared to competitors products, such as FootJoy and Nike? Substitute products such as golf grips?
How would you rate the 3M Greptile Grip golf glove on the following reasons for success and failure:
significant points of difference
size and growth of golf market
product quality
market timing
execution of the marketing mix
synergy or fit with 3M's R&D, manufacturing, or marketing capabilities
access to consumers
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Solution Summary
This detailed solution addresses the marketing of the 3M Greptile Grip Golf Glove.
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What are the characteristics of the target market for the 3M Greptile Grip golf glove?
The target market for the 3M Greptile is older or injured golfers, who have diminished grip strength, according to 3M's press release (http://news.3m.com/press-release/company/3m-introduces-golf-glove-3m-greptile-grip-get-grip-your-game). It is also appealing to those golfers who seek to improve their golf game through the latest equipment/accessory improvement. This is typically an older golfer, with disposable income. In addition, the 3M Greptile Grip appeals to golfers in hot or humid areas where better grip is easier with assistance. The Greptile is available in Men's sizes only (starting in Medium).
What are the key points of difference of the 3M Greptile Grip golf glove when compared to competitors products, such as FootJoy and Nike? Substitute products such as golf grips?
The 3M Greptile Grip golf glove is a new product in an established market. Titlist and Footjoy enjoy a 50 percent share of the market. Nike is another big contender, especially with their high profile spokesman, Tiger Woods. 3M benefits by being associated with innovation and technology but lacks credibility and brand awareness in the golf arena. It is ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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