Share
Explore BrainMass

SWOT analysis for Harley Davidson

Student question:

In 4-5 pages, using the material attached, I need help answering the following 3 questions about Harley Davidson. Draw conclusions and list supporting references and cite sources.

1) What are Harley Davidson's top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment?

2) Describe what you consider to be two or three of the weaknesses that are likely to have the greatest impact, and what HD is doing (or should be doing) to overcome these weaknesses?

3) Wrap up by overviewing the more salient points of your entire SWOT analysis and give your impressions in relation to whether you think the corporation will continue to be competitive and be able to continue to meet its mission.

Here are some useful documents you might want to take a look at to provide information to support your key arguments:

Harley-Davidson, Inc. SWOT Analysis. (2012). Harley-Davidson, Inc. SWOT Analysis, 1-9.

DATAMONITOR: Harley-Davidson, Inc. (2011). Harley-Davidson, Inc. SWOT Analysis, 1-9.

Here is an overview of SWOT analyses. There are examples at the bottom of the web page you might want to take a look at as well.
Marketingteacher.com (2011). SWOT Analysis. Retrieved August, 2011, from http://marketingteacher.com/lesson-store/lesson-swot.html

Solution Preview

Dear Student,

At :http://callisto.ggsrv.com/imgsrv/Fetch?banner=4d609cd7&digest=27b6b6d33026b58ef227e0025dda7d42&contentSet=SWOT&recordID=47405_GDAUT29887FSA

You will see a SWOT Analysis on Harley-Davidson.

I have searched around and found in excellent resource that actually goes into the strengths and weaknesses, opportunities and threats impressively.
Please go to: http://www.harley-davidson.com/en_US/Media/downloads/Annual_Reports/2010/10k_2010.pdf This resource will extend the explanations - it will provide you with a tremendous amount of information.

Also, a PPT lays out an outline of SWOT
Please see:
http://www.authorstream.com/Presentation/ercan_1244-1361293-sunum-harley-davidson1/
slides 66, 67, 68, 69 (Strenths, weaknesses, opportunities, and threats).

I outlined a few ideas below - but this not intended to limit your input. Just thought you would find it interesting. A - F lists the strengths for Harley-Harley Davidson

Strengths - Some of the finer points.
A. Brand Recognition
An important asset for a company is brand extension. Harley Davidson has the ability to influence consumer behavior through brand ...

Solution Summary

A SWOT analysis for Harley Davidson is determined. The top two or three strengths for moving forward in the competitive motorcycle Manufacturing and sales environment is determined.

$2.19