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    Riordan Manufacturing's Public Relations

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    Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion.

    Its products include plastic beverage containers produced at its plant in Albany, Georgia, custom plastic parts produced at its plant in Pontiac, Michigan, and plastic fan parts produced at its facilities in Hangzhou, China. The company's research and development is done at the corporate headquarters in San Jose. Riordan's major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers.

    Riordan Manufacturing is planning to introduce its products and services from Hangzhou, China into parts of Shanghai. Evaluate the business implications of this public relation's campaign.

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    Solution Preview

    Riordan Manufacturing and it's recent move to China is a new step for the company in trying to compete with the world of business. In this paper, the organization's public relations issues will be identified including what the company needs to do to maintain loyalty with their customers and their employees.

    Organization's Public Relation's Issues
    The United States has been losing factories to low cost labor countries such as China and Mexico for many years. The only way for U.S. factories to compete in the global economy is to work smarter, be more efficient and make use of technology. Riordan Manufacturing and Riordan Industries most recent expansion took place in 2000 when it opened its operations in China. At that time, the entire fan manufacturing operation was moved from Michigan to China and the Pontiac, MI facility was retooled for the manufacture of custom plastic parts.

    Target market - Our Customer Relationships
    - We will strive to be a solution provider for our customers and not be a part of our customers' challenges.
    - Long-term relationships will be sought by maintaining rigorous quality controls, innovative solutions, a responsive business attitude and reasonable pricing.

    Organization's publics - Our Employees
    We will maintain an innovative and team oriented working environment. By assuring that our employees are well informed and properly supported, we will provide a climate focused on the long-term viability of our company. "There are no such things as local, protected markets any more, and no business is free from significant international competition. All enterprises, no matter where they are located, are affected in one way or another by global trends in an increasingly competitive world economy." (Sharif, 1997).

    Ethical ...

    Solution Summary

    This response provides insight into the public relation campaigns of Riordan Industries in Hangzhou and Shanghai.