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Case Study: Sharp Printing, AG: Differences in a macro and micro estimate for a project

See attached Case Study: Sharp Printing, AG

This is a classic example of the differences between a macro and micro estimate. You are the project manager and need to respond. What would you do? What might be some of the reasons why the macro estimate is off? For what reasons should you trust the micro estimate as being more reliable than the macro estimate?


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1. At this point, what would you do if you were the project manager?
It appears that the 'color laser printer' is vital to the company's survival as a going concern. Based from the underlying information in the case, it appears that the question is not whether the company should continue with the project, but when and how much.

Given this, as the project manager, it is best for Lauren to present a cost-benefit ...