What are characteristics (e.g., age, income, education) of the target market customers for the following products or services?
(A) National geographic magazine, (B) Wired magazine (C) New York Giants Football Team, (D) The US Open Tennis Tournament?
What variable might be used to segment these customer markets? (A) lawnmowers, (B) Frozen Dinners (C) dry breakfast cereal, (D) soft drinks?
The solution lists 4 to 6 characteristics of target customers for National geographic magazine, Wired magazine, New York Giants Football Team, and the US Open Tennis Tournament. The variables are listed that are used to segment the market including at least 4 for each product.