PR Tools and External Publics
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What PR tools are critical in building long-term relationships with external publics? What are the advantages and disadvantages of each?
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News releases- The advantage of this is that the information is provided in a concise way. It is written beforehand and only the information that the company wants to let the external public know is addressed. This information is researched and should be an accurate representation of the stance of the company at that time. The disadvantage to this type of tool is that the information provided may warrant other questions that will not be ...
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