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    PR and Research Results

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    Why is it difficult to define PR? What impact does a lack of objectivity have on PR research results? Explain your answer. What impact does biased and/or skewed research results have on PR? Explain your answer.

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    It is difficult to define PR because it sometimes seems like advertising to outsiders. PR is most obvious during times of problems and troubles, creating a campaign to overcome the problems or address them in the best manner possible. PR is also the creation of the company's public face which is often again confused with the service or product the company supplies. If PR is done correctly, it fades into the background allowing the mission and vision of the company to speak the PR department's words and ideas without seeming to be ...

    Solution Summary

    Discussion on the importance of PR and the data they use and the analysis they provide to form positive public relations for a company.