Explore BrainMass

Explore BrainMass

    "Positioning Errors to Avoid"

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Be prepared to discuss the four most common errors to avoid in positioning strategy on-line.

    MBA - Philip Kotler , Marketing management

    © BrainMass Inc. brainmass.com December 24, 2021, 5:58 pm ad1c9bdddf
    https://brainmass.com/business/positioning-errors-avoid-83365

    Solution Preview

    Various Positioning errors are:

    ? Under-positioning
    - consumers do not perceive anything special

    One must avoid "underpositioning," which can be defined as failing to describe all the features and benefits that the product or business delivers or has, or failing to describe distinctive product features and benefits that are apparent to users/buyers.

    ? Over-positioning
    - a too narrow image

    A company must be ...

    Solution Summary

    You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Be prepared to discuss the four most common errors to avoid in positioning strategy on-line.

    $2.49

    ADVERTISEMENT