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You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Be prepared to discuss the four most common errors to avoid in positioning strategy on-line.

MBA - Philip Kotler , Marketing management

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You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Be prepared to discuss the four most common errors to avoid in positioning strategy on-line.

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Various Positioning errors are:

? Under-positioning
- consumers do not perceive anything special

One must avoid "underpositioning," which can be defined as failing to describe all the features and benefits that the product or business delivers or has, or failing to describe distinctive product features and benefits that are apparent to users/buyers.

? Over-positioning
- a too narrow image

A company must be ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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