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Competitive Analysis of Industry for Wipro

Keep the same company (Wipro)

This paper is for Industry Competitive Analysis through the use of Michael Porter's 5-Forces Analysis where you describe this company's industry. There are 5-forces:

A. Threat of Entry
B. Rivalry and Reaction
C. Substitute Products
D. Buyer Power
E. Supplier Power

Choose any 3 of the forces, and describe your company's industry through these forces While performing the recommended industry competitive analysis, please address the following questions:

1. Give a brief description of your industry. As Stonehouse and Campbell show, the definition of your company's industry is quite important. It is the industry definition that determines who the rivals, suppliers, complimentary products/services, etc. are to the firm. Provide a reason why you chose this definition of your industry.

2. Part of the analysis is the conclusion: Is the industry low, moderate or highly attractive in nature. When answering this question in the conclusionary section of the paper, describe:
a. What threats exist in the macro-environment that could impact operations and make the industry unattractive.
b. What opportunities exist in the macro-environment that could permit your firm to grow, either domestically or internationally.
c. What industry weaknesses exist that the firm must overcome in order to achieve an "average" level of market share, and be competitive with the major players in the industry.
d. What strengths or competitive advantages exist for the major players in your industry that is both necessary & sufficient to compete at the "top" of the industry.
5 forces analysis worksheet attached for the use of methodology. Summary of each section is found in chapter 4, p. 118-123.

Paper must be APA formatted, identify issue correctly, thoroughly analyze issues and situations, must be in own words (no more than 5% of outside sources). No redundancy, clear and concise, paper must emphasize on the central theme/purpose and direct toward appropriate audience. Introductory para provide sufficient background on the topic previews major points and the conclusion must review the major points of the paper. Logical flow is very important along with professional tone.

Any chart, tables, and graphs also have to be APA approved and must be attached as appendix and not included in the paper

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Wipro Limited

Wipro Limited is a global served provider which provides a wide range of services in areas of IT, business process outsourcing, consulting, and research and development. The company offers services in both hardware and software areas to its clients across the world. The company is headquartered in Bangalore, India.

Overview of Indian IT-BPO Industry

The IT industry in India is becoming a major contributor to growth of the economy with substantial increases in GDP, employment, and exports. This growth has been fueled by expanding global base and industry verticals. Among all technology related segments, worldwide BPO experienced the highest growth over last few years. There have also been cases of reduction in IT spending for major companies worldwide leading to demand side challenges. However, the positive side is that outsourcing helped companies work through financial and competitive challenges. The year 2008 was a tough year for the Indian IT industry as it was hit by recessionary trends leading to a slowdown in GDP growth. Among all clients, major growth has been experienced with Government, Healthcare, and manufacturing segments.

The industry has well diversified vertical market exposure across several established and emerging markets. Banking, Financial Services, and Insurance (BFSI) is the largest industry vertical for Indian IT-BPO. With US and UK as industry's main export centers, the industry footprint is rapidly expanding with increasing presence in Europe and rest of the world.
Indian IT industry is broadly divided into two markets-exports and imports. While on one hand exports are the main sources of revenue for the IT-BPO industry, domestic IT services are also expected to show a significant increase as building IT infrastructures and applications, networking and communication are becoming key priorities for India.

The current prediction about the market is that of "cautious optimism" as the industry is expected to experience sustainable growth over next few years. While growth opportunities are tremendous, competition is also very intense as other countries are trying to create business environments which replicate Indian IT-BPO industry. Hence, to maintain ...