Organizational renewal

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CREATING DEMAND

Under Jobs, Apple has regained ground in traditional desktop strongholds such as graphic arts and rolled out pricey new PowerBooks aimed at professionals. However, the biggest growth opportunity for PCs today is among consumers - especially novices. The iMac has already attracted many such customers, and Apple is trying to do the same for portables - where sales are now growing 33 percent faster than sales of desktop PCs.

1.Is this an example of organizational renewal or transformation? Why?

2.Do entrepreneurs like Steve Jobs have to leave large organizations to achieve innovation, or can they successfully transform larger companies? Why?

3.What adaptive orientation was used? Support your answer.

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