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    Old Products to Foreign Markets

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    Old, tired products (that is, old in the United States market) may be highly attractive in a foreign market. Give one example and discuss why it may be attractive in the foreign market.

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    In the U.S. the product life cycle moves very quickly. There is so much variety to choose from, and consumers are constantly getting bombarded with new products all the time. In the U.S. market, consumers are always looking for the next best thing, so manufacturers have to respond by constantly ...

    Solution Summary

    A discussion of old tired products and whether they are attractive in foreign markets.