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The Five Tools of the Marketing Promotional Mix

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What are the five tools of the promotional mix?

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This solution discusses the five tools of the marketing promotional mix.

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The 'promotional mix' is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools:

- Advertising
- Public relations
- Sales promotion
- Direct marketing
- Personal selling

Source: www.cim.co.uk/mediastore/10_min_promo_mix.pdf

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A business' total marketing communications programme is called the ...

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