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Starbucks: Pricing Strategies and Marketing Audit

1. What did you learn about pricing that you did not know? (any pricing that works with Starbucks Coffee Shop).

2. How do you plan to incorporate that pricing from question 1, incorporating the new knowledge about pricing into the 'Starbucks Coffee Shop Marketing Audit?

Please use a pricing term/model that works with the Starbucks Coffee Shop marketing audit. Explain thoroughly---using a few examples and at least one resource.

Solution Summary

This solution provides a detailed discussion and examples of pricing strategies and which one fits best for the Starbucks Coffee Shop. It also explores how to apply this pricing strategy and the relationship with the Starbucks Coffee Shop Marketing Audit.