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Positioning Brands with a Structured Approach

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Take a position between these two views:

"The best way to position a brand is through a structured approach" compared to "The best way to position a brand is through an unstructured approach".

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Solution Summary

This solution provides information on the importance of using a structured approach when positioning a product.

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The best way to position a brand is through a structured approach. It is key that an organization identifies their target audience and creates a marketing message that is appealing based on the target audience's needs and interests. It is also important to examine competitors to ensure the brand is positioned in ...

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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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