I need some help with the following scenario:
As the Marketing Manager for Proctor and Gamble's Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider?
In launching a new dog food product, I would first consider the market. Initially I would consider the market size and makeup, and do research to determine the target audience for the item. Market research would include indentifying the target audience, their expenditures on dogs, their shopping habits, and demographic profile. Euromonitor International offers "Pet Care in Mexico" that explains market trends and current data which I would analyze. I would determine where the targeted customer shops and the market potential. I would also determine what the target audience is looking for in a dog food product (quality, brand name, value?) so that I could craft an item that is appealing to the customer as well as determine what unique selling prospect I can give to the customer to switch them from their current brand, while not sabotaging other Proctor & Gamble dog food products already in the market place. Perhaps most important would be to consider what the consumer can afford, utilizing reverse engineering, so that a profitable price point can be determined, then features added within the budget restraints. Once these items were determined, I would consider the timing ...
THis solution is a detailed explanation addresses the factors you would consider, from the perspective of the Marketing Manager for Proctor and Gamble's Pet Nutrition and Care division, in launching a new dog food product in Mexico. APA references are included.