Marketing Research: Design a 5 question survey for a gardening magazine
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Your team has been hired by a gardening magazine that is interested in improving circulation through editorial improvements which they will announce in a new marketing campaign. They'd like to put a questionnaire on their website to find out why people garden and what information they would like to have in a magazine. Your team has been hired to design a 5 question survey to help them. Be sure to use the following:
- One open ended probed question
- One multiple choice question
- Two scales
- One dichotomous question
Remember don't forget an introduction.
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Solution Summary
The solution shows the complete survey with questions and other information solicited. Total word count is 554.
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