Marketing: Influence the Customer to Buy: Example
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Choose a product category that you use on a regular basis. For that category, where do you fall in terms of product adoption categories? As a marketer, do you think you could influence where your consumers fall in this category?
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Solution Summary
This solution discusses influencing where a consumer would fall in a product adoption category.
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(For this solution example, the product chosen is Automobiles; Student will need to apply own logic and product for their analysis, using this model as a guide).
Solution:
Product Adoption Categories Example:
When it comes to automobiles, Chevy is the brand for me. From the early model cars to their heavy duty trucks, this is the only model of vehicle that I will purchase. I drive my truck ...
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