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Can you please assist me with Identifying the segmentation criteria that will impact my target market selection.

For the Mystical Mop I figured the target market would be stay at home parents, cleaning agencies, and even a few working students.

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This is what I would recommend for the segmentation criteria. One, they have much similarities. You noted that they are home parents, cleaning agencies and students. All of these individuals would take part in making sure that their floors are clean, regardless of where they live. I would go as far as suggesting mothers to your target market as well. Two, they are to ...

Solution Summary

This solution identified segmentation criteria that will impact target market selection with the Mystical Mop.