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Internet Purchasing

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Think about times when you purchased a product online. What cultural or personal factors influenced your decision? What do you know about your purchase now that you didn't know before making it? If you have not made any online purchases, why not? Why have Internet sales jumped in recent years? How is promotion used on the Internet? Speculate what the Internet environment will be like in five or 10 years.

Now consider how a company capitalizes on the buyer decision-making process with its product or service.

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Solution Summary

This solution discusses cultural or personal factors that influence decisions in making online purchases. It also discusses, from a personal point of view, a recent purchase, things that were later known about the purchase. In addition it speculates why Internet sales have increased in recent years, details how promotion is used on on the Internet, and what the Internet environment will be like in five or 10 years. Finally, it discusses how a company capitalizes on the buyer decision-making process with its product or service.

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Cultural or personal factors that influenced my decision include choosing the site. Some sites are appear friendlier based upon your cultural background. It is just like brick and mortar stores....we feel more comfortable in some because we are part of the target audience, whereas others we feel as if we do not belong. Another important personal factor is whether the site is easy to navigate and use. This might be dependent upon a user's computer knowledge. Another factor is if the company appears reputable. Often, one hears about a site ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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