Explore BrainMass

Identifying shopper types with store types

Compare and contrast superstores, discount stores, warehouse clubs and factory outlets. What kind of shoppers will each attract? What are the advantages and disadvantages of each?

Solution Preview

The superstore attracts people with limited time or who do not like to drive around to different places to get different types of shopping done. With the current economy, there is also an argument for doing all of one's shopping in place to keep from wasting fuel. The advantage is that one does not have to go from place to place to get all the shopping. There are also advantages such as finding all the items needed in place for things such as a party or to set up your house, or to supply your home for a new puppy. The disadvantages are in the crowds that are also shopping in the store, the possible limits on the variety (though in the ...

Solution Summary

A discussion on the types of shoppers would be found at several different types of stores including warehouse, discount, superstores, and factory outlets.