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Major Issues When Developing Global Marketing Plans

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The two major issues a Marketing or International Business professional needs to be cognizant about when developing their global marketing plans - provide examples.

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The solution discusses the major issues when developing global marketing plans.

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An international company faces unique and more complex issues than a company operates in domestic country. So an International manager must be trained in facets of international business. These issues include foreign trade dynamics, knowledge of foreign country, legal, political and social traits of the country. In addition to this international managers must also have knowledge about the international exchange rates and ...

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