Jim, VP of marketing against Activity based costing

3. Jim, the VP of Marketing, says the company should not adopt activity-based costing because it will result in the costs of some of the products going up, but the market will not allow for raising prices. How would you respond?

Solution Summary

Jim, the VP of Marketing, says the company should not adopt activity-based costing because it will result in the costs of some of the products going up, but the market will not allow for raising prices. How would you respond?